Privacy & Cookies
As with all shopping websites, we collect, share personal information from you when you shop online at https://us.boden.com/. It is important to note that Boden collects, shares various types of personal information about you both online and offline, as described in this privacy notice.
We use this information to make your shopping experience as easy and enjoyable as possible. We need it to process your order, let you know about any delays or problems, and occasionally to send you special offers and promotions.
Information collection, purpose, and sharing
We collect and share information when you register online or update your account, log-in, place an order, communicate online with our customer service representatives, opt-in to receive our emails, request a catalog, participate in a sweepstake, contest, promotion or survey, or join our social networking sites. This information may include, but is not limited to, your contact information (for example, your name, email address, billing and shipping addresses and phone number). If you create an online account, you also have the option of providing your demographic information.
If you have entered a competition with one of our friends or partners, and have said that you wouldn’t mind hearing from us, they may have sent us your details so that we can get in touch with you. We work with third party data co-operative partners who provide us with contact information for individuals who may be interested in our products.
Boden may use or share your personal information for administering your account, placing and delivering your order, responding to your queries, for fraud prevention or for marketing. We share and receive personal information with and from our third-party marketing partners for commercial purposes (unless you have opted out of sharing).
The information we collect, share or have collected and shared within the past twelve months, and may sell and/or disclose or have sold and/or disclosed in the past twelve months is detailed below:
Interactions with Boden website
To enhance your experience with Boden, we use cookies, web beacons, pixel tags to automatically collect information about your interaction with our websites. This allows us to use your personal information in several ways. Firstly, we analyze your preferences to tailor products that are more relevant to you. Additionally, we deliver personalized content, advertisements, and communications based on your interests, provided you’ve opted in to receive marketing communications. This process is essential for us to improve our offerings and personalize your customer journey, relying on our legitimate interest.
Moreover, if you accept cookies on your initial visit and continue navigating our website, we may use the collected personal information to provide you with a customized browsing experience. This includes remembering your past activities, such as viewed pages or products, and your preferences. We also use this data to deliver interest-based advertising on third-party websites, aiming to make our online offers more compelling for you.
For instance, through the Facebook (Meta) pixel integrated into our websites, Facebook identifies users who have visited our site, forming a ‘Custom Audience.’ This enables us to display Boden ads to Facebook users who have shown an interest in our offerings or share similarities with our existing customers. We are able to do this based on our legitimate interest and Facebook’s handling of personal data which is governed by its Data Usage Policy, which you can review at https://www.facebook.com/about/privacy. Should you wish to opt out of Facebook’s “Custom Audiences” remarketing feature while logged into Facebook, you can do so at any time through https://www.facebook.com/settings/?tab=ads#_=_.
Name
Purpose: We use this so we know what to call you, to process orders to you and for fraud prevention and detection. We also use this to keep you in the Boden loop so that, from time to time, we can send you catalogs, special offers and promotions.
If you participate in our research activities (for example, customer research surveys, customer WhatsApp groups, customer focus groups, Boden Insiders), we’ll use your name to administer the groups.
If you work with us as an influencer, we may collect your name. We use your name to engage with you and to administer events.
If you enter a competition, Boden may use your name to administer the competition and to fulfil your prize.
Sale: We do sell names to marketing partners for commercial purposes, unless you have told us not to. These partners may pass your information on to other companies whose products they think may interest you. If you do not wish to receive communications from other companies, please contact us via any of the methods in the ‘Contact Us’ section, quoting your account number (if you have it), which can be found above your address on your latest catalog.
Disclosure: We may disclose this information to agents (including credit reference agencies, credit card clearing agencies, our fraud prevention and 3D-secure partner, and delivery companies). In all instances, we provide them with only the information they need to perform their function. We may also disclose this information to outside research companies whom we may ask to contact you directly for your opinions on our products and services (in which case, we provide them with only the information they need to perform their function). If you have asked us not to send you postal marketing, we may disclose your information to marketing partners to ensure that you’re added to a suppression list and no longer receive postal marketing from us
Sensitive Personal Information: We use your sensitive personal information to run your Boden account. This means that we have access to your: Account log-in and any required security or access code, password, or credentials allowing access to an account. We also use your geolocation – that tells us where you reside. We use your name to respond to your queries and occasional complaints. We may also keep a record of these to inform any future communications with us, to show how we communicated with you throughout, and to ensure that we provide you with the best possible service.
When you enter a competition which Boden is hosting with another partner, Boden may share your name with the other partner so that the partner can fulfil your prize, or so you can receive marketing from the partner. Boden will only share your data in this way based on your consent. Partners include Cowshed – please see their privacy policy (https://www.cowshed.com/privacy) for more information.
Email address
Purpose: We use this so that we can email your order confirmations, let you know about delivery delays, send you offers and keep you up-to-date on our shiny new products. Click here to unsubscribe from email marketing at any time. Please allow five business days for your request to be updated across all our systems.
We work with a company called PowerReviews that helps us to publish your product reviews on our website. When you submit your product review through our website, the nickname, age and email address that you enter (along with your review) will be collected directly by PowerReviews. You can read more about how PowerReviews looks after your personal data by clicking: https://www.powerreviews.com/privacy-policy/ and https://www.powerreviews.com/data-protection/. If you provide your email address, you will be entered in to a prize draw – we use your email address to administer the draw (legitimate interests).
We may need to use your email address to send you communications that are required by law or necessary to inform you about any changes to the services we provide you.
If you participate in our research activities (for example, customer research surveys, customer WhatsApp groups, customer focus groups, Boden Insiders), we’ll use your email address to administer the group.
We use your email address to respond to your queries and occasional complaints. We may also keep a record of these to inform any future communications with us, to show how we communicated with you throughout, and to ensure that we provide you with the best possible service.
If you sign up to our refer-a-friend scheme, we’ll use your email address for administration of the referral and to make sure that you receive your reward.
If you work with us as an influencer, we may collect your email address. We use your email address to engage with you and to administer events.
If you enter a competition, Boden may use your email address to administer the competition and to fulfil your prize.
Sale: We don’t sell your email address to anyone.
Disclosure: We may disclose your email address outside research companies whom we ask to contact you directly for your opinions on our products and services (in which case we provide them with only the information they need to perform their function).
We may disclose your email address to our fraud prevention and 3D-secure partner.
When you enter a competition which Boden is hosting with another partner, Boden may share your email address with the other partner so that you can receive marketing from the partner. Boden will only share your data in this way based on your consent. Partners include Cowshed – please see their privacy policy (https://www.cowshed.com/privacy) for more information.
Shipping address
Purpose: An obvious one – so we can ship your goods to you. In addition, we use this to process orders to you, and for fraud prevention and detection. We also use this to keep you in the Boden loop so that, from time to time, we can send you catalogs, special offers and promotions
If you work with us as an influencer, we may collect your address. We may use your address to send presents to you.
If you enter a competition, Boden may use your address to fulfil your prize.
Sale: We do pass on addresses to marketing partners for commercial purposes, unless you have told us not to. These partners may pass your information on to other companies whose products they think may interest you. If you do not wish to receive communications from other companies, please contact us via any of the methods in the ‘Contact Us’ section, quoting your account number (if you have it), which can be found above your address on your latest catalog. You can also contact our partners directly by using the information below:
Wiland – If you have a question about the use of your personal data and/or want to exercise your privacy choices, please visit webpage www.wiland.com/privacy-choices. This gives a lot of information on what data they have and how they use it. It also gives you several different ways to implement their privacy choices (like opting out) either via web or via phone. Their toll-free number is: 1-833-794-5263 or contact Wiland’s Privacy Office about your privacy or send a letter to their corporate headquarters at the following address: Privacy Office, Wiland, Inc., 7420 E. Dry Creek Pkwy, Niwot, CO 80503
Epsilon – You can review their Privacy Policy and FAQ’s on the website: https://legal.epsilon.com/us/NA-products-privacy-policy.. This details how you can exercise your privacy choices and details how they handle your personal data. If you have any questions in relation to this Privacy Notice, have any questions regarding your rights and choices, or wish to learn more about Epsilon’s privacy practices, please email them at privacy@epsilon.com. You may also send additional correspondence to: Epsilon, P.O. Box 1478, Broomfield, CO 80038, Attn: Privacy
Disclosure: If you have asked us not to send you postal marketing, we may disclose your information to marketing partners to ensure that you’re added to a suppression list and no longer receive postal marketing from us.
We may disclose your address to outside research companies whom we ask to contact you directly for your opinions on our products and services (in which case, we provide them with only the information they need to perform their function).
We may disclose your email address to our fraud prevention and 3D-secure partner.
When you enter a competition which Boden is hosting with another partner, Boden may share your address with the other partner so that the partner can fulfil your prize.
Telephone number / Cell number
Purpose: We’ll only call if we have a delivery problem, and we might text you with details about your orders or if we have a question. If you participate in our customer WhatsApp groups, we’ll use your cell number to administer the group. We use your telephone number or cell number to respond to your queries and any complaints.
We may use your cell number to send you marketing via SMS if you have opted-in to receive this.
If you’ve signed up to receive text messages from us either via our website or by sending a text message indicating your consent, you are providing your prior express written consent to receive recurring marketing or promotional Text messages from us. We will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have Text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message.
You may opt out of receiving text messages at any time by texting “STOP” to our text messages. Or tell us via any of the methods in our Contact Us section.
Sale: We do not sell this information to third parties.
Disclosure: With agents (including credit reference agencies, credit card clearing agencies, and our fraud prevention and 3D-secure partner). In all instances, we provide them with only the information they need to perform their function.
If you sign up to receive a discount via marketing SMS, we may share your data with a company called Attentive who help to administer your discount and the SMS messages that you will receive. For more information about how Attentive use your data, please see their privacy policy: https://attnl.tv/p/6Xx.
Credit card details
Purpose: We only ask for these when you place an order. You may choose to save your card details to speed up the checkout process. If you wish to remove your card details at a later date, you can do so by deleting your saved card from account preferences on the website. We will securely store your payment card information for one year, to allow us to process refunds in accordance with our Refund Policy.
Sale: We do not sell this data to third parties.
Disclosure: With agents (including credit reference agencies and credit card clearing agencies). In all instances, we provide them with only the information they need to perform their function.
Cookies
Purpose: We currently use the services of companies to help manage and optimize our internet business and communications. These companies help us to measure the effectiveness of our advertising and better understand how visitors use our sites. To do this, cookies are placed on computer browsers and web beacons are placed on our websites. Further information about cookies is provided in the ‘Cookies and Web Beacons’ section of this privacy notice.
Sale: Further information about cookies is provided in the ‘Cookies and Web Beacons’ section of this privacy notice.
Disclosure: Further information about cookies is provided in the ‘Cookies and Web Beacons’ section of this privacy notice.
Your Internet Protocol (IP) address
Purpose: We collect your IP address to learn more about how you use our website. IP address data allows us to analyse site usage and visitor numbers and see how our advertising performs (so we can understand what you like). We also use this information to improve our website, which makes our marketing more relevant to give you the best experience we can.
Sale: We do not sell this data to third parties.
Disclosure: We may disclose this information with other companies that help us analyse site usage, visitor numbers and advertising.
Photographs
Purpose: If you upload your photographs to BodenByMe (please keep them coming), these may be published on our website along with your name or social media username.
If you take part in our research activities (for example, customer WhatsApp groups, customer focus groups, Boden Insiders), we’ll use your photographs to improve the products and services that we provide to our customers.
If you work with us as an influencer, we may collect images of you (and, if you work with Boden through paid partnerships and your children are included in your images, we’ll collect their images too), and clothing size. We may post your images on our own social media pages and Boden websites (contractual performance).
Sale: We do not sell this data to third parties.
Disclosure: BodenByMe and some of our WhatsApp activity is administered and hosted by third parties. We may disclose your personal information to these third parties for these purposes only.
Social Media Username
Purpose: If you interact with us on social media, we use your social media username or identifier to help us respond to your comments, questions or feedback.
Sale: We do not sell this data to third parties.
Disclosure: We do not disclose this data to third parties.
Google
Google: To help personalise your journey through Boden we use Google, who will process your personal data as one of our advertising partners. Cookies are used to allow for media optimisation and reporting. These are optional for the user and allow us to assess the likelihood of conversion across Google properties or ecosystems. You can manage your cookie setting via the link at the bottom of this Privacy Notice. For further information about how Google use your personal data, please see the following link: Google’s Privacy & Terms site
Protecting your information
We use the latest secure server technology to ensure this information is protected to the highest standards. Any personal information you provide to us is safely stored on secure servers.
We use encryption to safeguard your personal information and only accept orders from web browsers that permit communication through Transport Layer Security (TLS) technology – this means you cannot inadvertently place an order through an unsecured connection. This encryption makes it virtually impossible for unauthorised parties to read any information that you send us. The encryption technique we use is the highest standard available for e-commerce and certified by GlobalSign.
We use reputable third-party service providers who perform services on our behalf. Sometimes these service providers need information about our customers in order to do their jobs, such as fulfilling orders and promotions, maintaining and managing our customer database, and reporting on customer behaviour and/or preferences. Where these service providers have access to your information, we require them to maintain your information in the strictest confidence and we do not permit them to use it in any way other than to help us provide you with better service.
Recruitment & Onboarding Privacy Notice
Introduction
We are thrilled that you’d like to join our team. As part of our recruitment and onboarding processes, we process personal data about all job applicants. We will always be transparent with you about how we are using your data and we are committed to complying with our data protection obligations.
This privacy notice explains the type of information we process, why we are processing it and how that processing may affect you.
What do we mean by ‘personal data’ and ‘processing’?
• ‘Personal data’ is information relating to you (or from which you may be identified) which is processed by automatic means or which is (or is intended to be) part of a structured manual filing system. It includes not only facts about you, but also intentions and opinions about you. In this privacy notice, we may also refer to this as ‘your information’ or ‘your personal information.
• ‘Processing’ means doing anything with personal data. For example, it includes collecting it, holding it, disclosing it or deleting it.
• Personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, health, sexual orientation, sex life, trade union membership and genetic and biometric data are subject to special protection and considered to be ‘special category personal data’.
What information do we collect?
As part of recruitment and onboarding, we may process the following data:
• your name, address and contact details, including email address and telephone number;
• details of your qualifications, skills, experience and employment history; including start and end dates with previous employers
• information about your current remuneration,
• information about your nationality and entitlement to work in the UK;
• information about your driving licence and use of a vehicle
• for regulated roles requiring disclosure barring service checks or AccessNI (Northern Ireland) we will collect information regarding the outcome of those checks and criminal record noted;
• information about medical or health conditions, including whether or not you have a disability for which the organisation needs to make reasonable adjustments
• equal opportunities monitoring information including information about your ethnic origin, sexual orientation and religion or belief.
• date of birth and gender
• details of your bank account and national insurance number
• information about your marital status, next of kin, dependants and emergency contacts
• a copy of your identification document
Your data might be collected through application forms, CVs, obtained from your passport or other identity documents such as your driving licence or qualifications from forms completed by you during the recruitment and onboarding processes; from correspondence with you; or through interviews and meetings with you.
We may collect personal data about you from third parties, such as references supplied by former employers, educational establishments or personal referees and information from criminal records checks permitted by law.
How do we store your data?
Data will be stored in a range of different places, including our HR system (WorkDay) and in other IT systems (including the organisation’s email system), and electronic personnel folders.
Why do we process your personal data?
We need to process our personal data in order to enter into an employment contract with you and to meet our regulatory and legislative obligations.
We won’t use your data for any other purpose other than recruitment and onboarding.
What’s Boden’s lawful basis for processing your information?
• Contract – we may need to process your data in order to enter a contract with you.
• Legal obligation – we may need to process your data in order to comply with our legal obligations, for example, checking that you are entitled to work in the UK.
• Legitimate interests – we may need to process your personal data in order to manage the recruitment process, assess and confirm your suitability for employment, decide who we should offer a job to, obtaining occupational health advice (where necessary), and making sure our HR administration is as effective as possible (and to make improvements as required).
• Consent – if your application is unsuccessful, we will ask you if we may keep your personal data on file in case there are future employment opportunities which may interest you. If you do provide your consent, you are free to withdraw this consent at any time.
Where we process special categories of personal data (for example, information about ethnic origin, sexual orientation, religious beliefs, health or medical conditions) or data relating to criminal convictions during recruitment and onboarding, we do this to carry out our obligations in relation to employment or with your explicit consent (according to the Data Protection Act, 2018).